October 2017 - Cooper Smith + Company

Grow With More People, Not More Business

A lot of business owners say they want our marketing expertise because they need “more business.”

The fact is, often they can’t handle more business.

As a rule, marketing brings leads, not sales. Someone is going to need to qualify and close those leads. If you don’t have manpower to follow-up quickly, those prospects will grow cold or worse yet, buy elsewhere. (Then your competitors will send you thank you notes for spending on marketing that builds their business.)

If you have sales in place but customer service or fulfillment is lacking you risk creating a disgruntled customer and losing any future revenue their repeat business might bring.

Do yourself a favor. Hire first. Build your operations into a fine-tuned machine. Then launch your fierce marketing efforts. Your leads will convert more quickly, and customers will be happier—and THAT will bring more business.

All About Paper

We love paper. After nearly 25 years of business, and countless print projects, we can confidently recommend the best paper for each project. We work closely with paper suppliers and our local printer partners to choose the perfect paper. Beyond color, you’d be surprised how many versions of “white” there are. Here are the basic paper stock options to consider.

Paper Weight

Text – Text weight stock is the weight of standard printer paper. It is used for letterhead, handouts etc.
Cover – Cover weight stock is thicker, and similar to what a file folder is made from. It is used for things like postcards or business cards.

Paper Texture

Smooth – Both coated and uncoated paper can have a smooth finish
Matte – Non-glossy, flat looking paper with very little sheen
Satin – Colors will be sharp and vivid, but the finish is less shiny with a lower gloss level
Glossy – Glossy paper makes photos pop and colors more vibrant, and has a high sheen

Paper Coating

Coated – Coated paper make details sharper and colors denser. Coating can be matte, dull or glossy, and paper can be coated on just one side. Applying coating makes paper difficult to write on.
Uncoated – Uncoated paper is used for stationery, envelopes, and other projects you intend to write on. This is the easiest paper to write on because it absorbs ink.

Eco-Friendly

If your company is interested in reducing its environmental footprint, we can source recycled paper made from post-consumer waste, (from 10% to 100% recycled), and can request soy-based ink for your projects.

“Non Paper” Paper

There are several printable plastics and fiber-based papers available that are moisture and tear resistant. They’re often used for menus & envelopes, or in place of printing techniques like lamination.

A printed brochure, business card, or mailing is a chance for you to provide a tactile experience to your customer. Choosing a unique or high quality paper stock can really help your print piece stand out.