Reflex
By August 15, 2016

Reflex is a sad color—not because of it’s impact on the psyche, but because it is so universally disliked in the graphics industry. Why do printers and designers cringe when asked to work with Reflex blue? Reflex is strictly a custom ink. That’s fine if you can rely upon spot color and factory blended inks. But, if you’re working with standard, four-color process or screen-based RGB color environments, you’ll…


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New Design Home
By July 27, 2016

Will Bassett, the newest edition to the Cooper Smith & Company team, shares six tips new designers need to know when looking for a job.  As a recent graduate, I know all too well the stresses of looking for a job in the design community. It’s an obstacle that every designer faces (usually more than once) in his or her professional life, but following these simple tips that I’ve…


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Emoji Smiley Face
By July 13, 2016

Remember the days when a smiley face looked like this : )    ? Now there are emojis to express virtually any sentiment, from “face with tears of joy” and “pouting face”, to “disappointed but relieved face”. Emojis are used everywhere, from advertising campaigns, like Pepsi’s Pepsimoji, to branded emojis that you can download and use, like Kim Kardashian’s Kimoji. Despite their omnipresence, there was backlash when Oxford Dictionaries chose…


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Why Post_blog header
By June 27, 2016

Feel strapped to the train of social media, posting just because you’re supposed to? Do you ever invent content or events just to have something to talk about on social? Wonder if anyone is even reading the stuff, or would miss it if you didn’t post? We’ve all been there. Here are some tricks to create more meaningful content, (and have more fun managing your social media!) 1. Determine…


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Warby_blog
By May 12, 2016

I follow brands like some people follow sports teams and I’ve been a fan of Warby Parker for a while. Their brand image is an appealing blend of modern typography, casual doodle-esque illustrations and clever, unpretentious copy. It, along with their unique business model, has helped elevate a product that is frankly pretty dull—classic plastic eyeglass frames—into the trendy, got-to-have-them phenomena of wearing “Warbys”. So when I was in…


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Interview4
By April 01, 2016

We’re a small agency and a pretty great place to work. When employees come they stay quite a few years. Needless to say, we don’t hire very often. But we’re hiring now—we’re looking for a designer. Even though I haven’t had to hire a lot, in my 23 years of business I’ve done a lot of interviewing. Through it all I’ve developed strong opinions about how I know I’m…


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CupidsCrossbow
By March 09, 2016

Four years ago I designed a poster that I was honored to have published in the highly respected Communication Arts design annual. Called Cupid’s Crossbow, it was a deeply personal image I created for a local ArtCrank exhibition. I had come through a rough patch and the cycling community in Des Moines had been loving and generous. I was extremely grateful. The image showed a bike from above—the form…


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S&P_BrandKiller
By February 23, 2016

With very few exceptions, I don’t work for publicly traded companies. Or companies held by venture capital firms. Or companies built to flip. That means most large corporations, including the Fortune 500 and most high-tech darlings, are off my radar. Why would I do that? Those companies have the largest budgets. They often have high aesthetic, and they understand the need for effective marketing and communications. Because with very…


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BlogIfollow3
By January 13, 2016

I am a shameless multi-tasker. I like to hit the gym, but if I’m not doing something besides burning calories, I feel like I’m wasting time. My solution: podcasts! Here are four of my favorites for turning treadmill time into research time. Marketing Profs This is a go-to blog resource for me as well, but it’s their podcasts that I use for treadmill time. Listen online, or download the…


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BlogIfollow2
By December 10, 2015

There is a seemingly endless stream of “experts” out there, spouting wisdom about the best tactics to boost social media reach, improve SEO, focus retargeting efforts, and a multitude of other topics. Here’s how I cut through the static and still keep up-to-the-minute on digital marketing trends. WebProNews This curated news site is especially good for following social media announcements—critical considering the growing number of social media platforms out…


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