By June 28, 2017

Demonstrating an equal balance of creativity & strategy, our Senior Art Director Robin Wasteney knows how to solve problems.  She is an expert in branding, graphic design, print & digital design, and communication strategy, and we recently celebrated 19 years with Robin as a leader on the Cooper Smith & Company team.  Robin is a graduate of Iowa State University, and continues to support students as a mentor with…


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By June 14, 2017

We get a lot of clients who see a really cool die cut, fold or finish in their mailbox or at a tradeshow, and want to include something similar in a project. Special finishes can add big impact, but they require extra production time and quite a bit more budget than you may expect. To avoid sticker shock (especially if you tend to print small quantities like many of…


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By May 31, 2017

Almost one year ago, we launched our Post-O-Grams. We created these postcards to be easy to digest – usually less than 100 words, plus a cool “postcard” image and corresponding stamp. In developing Post-O-Grams, we had three main goals: #1.) Be a resource. With nearly 25 years in business we’ve gained experience in virtually every aspect of marketing and communication. We’re always sharing our learning, tips and hints with…


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By May 12, 2017

Iowa Friends of Companion Animals, and its sister lobbying organization Iowa Voters for Companion Animals, have been our client since 2013. We always have a few non-profit clients on our roster, and as an animal-loving office complete with our own office cat, Iowa Friends has grown to be a client that is near and dear to our hearts. Founded in 2009 by Mary LaHay, Iowa Friends of Companion Animals…


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By April 27, 2017

After nearly 25 years of running my own business, I’ve learned a lot about what to do (and not to do!) to be successful. I was fortunate to have many mentors along the way who helped guide me as a new business owner, and I knew I wanted to give back to budding entrepreneurs in the community. So last year when the opportunity came up to serve as a…


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By April 13, 2017

We use MailChimp for several of our clients, (and for our own Post-O-Grams too!), so I spend a decent amount of time on the platform. Every few months, I email my colleagues to gush about how much I love MailChimp. They do so many things so well that it’s hard not to be a huge fan of the company.   Yes, there are many great email platforms out there,…


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By March 21, 2017

Data breaches at major retailers are common, and social media accounts and websites are regularly hacked. Chances are, you or someone you know has recently been victim to a cyber attack. Hacking happens a lot, and is usually a big headache to fix. And although it’s tough to be 100% secure, here are a few easy things you can do to protect yourself and your business. Keep Your Software…


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By March 09, 2017

  Every so often we have a client who isn’t interested in marketing to an actual customer.  They may have a few early adopters, and they’re actively engaged in the customer discovery process, but they’re in the early stages of R&D and what they really need are investors. How is marketing to an investor different from marketing to a consumer? The stakes are higher. Companies need cash to live. That revenue can come…


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By February 22, 2017

Speed to market is more than an R&D problem. I’ve seen companies delay months – even years – while they wait for investors to come on, for samples to test, shipments to fill warehouses or pre-sales to guarantee success. Are you entering a new market? Here’s why you should start marketing NOW. It won’t sell itself. The sales cycle is almost always longer than you think. Even if you have to deliver later, it’s…


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By February 08, 2017

I work with budding entrepreneurs through my work with the University of Iowa’s Venture School. In their revenue planning they’re always aiming to win over the famed “early adopters,” those buyers who like being the first to try something new. Though an important first step when introducing anything new to a market, gaining early adopters won’t predict future sales unless you learn why they bought, and what they thought…


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