Always Be Hiring
By October 26, 2017

A lot of business owners say they want our marketing expertise because they need “more business.” The fact is, often they can’t handle more business. As a rule, marketing brings leads, not sales. Someone is going to need to qualify and close those leads. If you don’t have manpower to follow-up quickly, those prospects will grow cold or worse yet, buy elsewhere. (Then your competitors will send you thank…

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Paper Stock 101
By October 10, 2017

We love paper. After nearly 25 years of business, and countless print projects, we can confidently recommend the best paper for each project. We work closely with paper suppliers and our local printer partners to choose the perfect paper. Beyond color, you’d be surprised how many versions of “white” there are. Here are the basic paper stock options to consider. Paper Weight Text – Text weight stock is the…

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Repurposing video content: 7 ways to get the most out of your investment
By September 13, 2017

So you did a really interesting expert interview on Facebook Live, and it got fantastic engagement from your followers. Now you want to share that message with a larger audience. Great idea! Here are a few ways that you can stretch that content even farther: 1. Add Your Brand Visuals Download the raw video from Facebook, then send to your videographer. He or she can add your logo and…

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Chatbots: Illustration of a conversation between a human and a chatbot
By August 29, 2017

Common marketing wisdom says go where customers are hanging out. More and more, consumers spend time in messaging apps like Facebook Messenger and WhatsApp. In fact, research shows consumers are using messenger apps even more than social media, with more users on messaging apps than on Facebook, Twitter, LinkedIn and Instagram. Capitalizing on this fact, conversational marketing has popped up in the form of chat bots. A quick chat…

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Client Feature: Des Moines Community Playhouse
By August 15, 2017

Theater or theatre? “Theater” is the common spelling in American English, while “theatre” is used pretty much everywhere else. We’re in America, yet around our office we’re used to “theatre.” Why? Because of our nearly 10-year relationship with the Des Moines Community Playhouse. They prefer the more worldly “theatre” spelling of the word, and now it’s in our brains that way! The Playhouse is a community institution in central…

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Is WordPress Safe? WordPress Security Tips
By July 24, 2017

Every now and then I get a client who, citing security risks, objects to the use of WordPress for their custom website project. And I don’t blame them! With the scary headlines about WordPress hacks, I can understand being leery of the WordPress platform. So what do I think about WordPress security? The facts are this: WordPress is the most popular content management system (CMS) for a reason. It is…

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Client Feature: Fork in the Road with Sheree Clark
By July 10, 2017

Like many of our clients, Sheree Clark is a consummate entrepreneur. She spent the first 25 years of her career running an advertising agency, then studied nutrition, became a certified raw vegan chef, and is now a healthy living coach with her business Fork in the Road. Her no-nonsense straight talk and irreverent sense of humor have earned her a fiercely loyal following of clients and email subscribers from…

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By June 28, 2017

Demonstrating an equal balance of creativity & strategy, our Senior Art Director Robin Wasteney knows how to solve problems.  She is an expert in branding, graphic design, print & digital design, and communication strategy, and we recently celebrated 19 years with Robin as a leader on the Cooper Smith & Company team.  Robin is a graduate of Iowa State University, and continues to support students as a mentor with…

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By June 14, 2017

We get a lot of clients who see a really cool die cut, fold or finish in their mailbox or at a tradeshow, and want to include something similar in a project. Special finishes can add big impact, but they require extra production time and quite a bit more budget than you may expect. To avoid sticker shock (especially if you tend to print small quantities like many of…

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By May 31, 2017

Almost one year ago, we launched our Post-O-Grams. We created these postcards to be easy to digest – usually less than 100 words, plus a cool “postcard” image and corresponding stamp. In developing Post-O-Grams, we had three main goals: #1.) Be a resource. With nearly 25 years in business we’ve gained experience in virtually every aspect of marketing and communication. We’re always sharing our learning, tips and hints with…

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