The Telegraph reports that the average adult is exposed to the equivalent of 174 newspapers of data per day. Amid this landslide of mostly digital information, you have just seconds to grab your audience’s attention. So, how do you stand out from the vast sea of content online? Rise to the top of the digital wasteland with these five tips to fix your copy.
Get To The Meat
Writing for digital consumption is all about providing the right amount of information in the right format. Your reader is likely using a tablet or mobile device, and doesn’t have time to sift through a bunch of text. Get to the meat of your content quickly, and don’t include lots of explanation. More detailed content can be split into separate pages for readers who want more information.
Chunk Your Content
Make your digital content easy to digest by “chunking” the copy – use subheads to help your reader jump around. Bullet points can help key facts stand out. Use short sentences of 20 words or less, and paragraphs of no more than five sentences. One-sentence paragraphs are encouraged!
Be Visually Appealing
Your digital content must be visually appealing. Use graphs, photos, infographics, and whatever visual elements can help to tell your story. Italics and bolding are difficult to read and should be used sparingly, and don’t be afraid of white space.
Include A Clear Call-To-Action
Content should inspire a specific action. Want your reader to subscribe to your YouTube channel or register for a class? Make the call-to-action clear and easy to execute.
Dig Into Your Data
Which pages of your website have the highest bounce rates? Do some social media posts perform better than others? Between free tools like Google Analytics and the robust analytics available on nearly every social media platform, you’re sitting on a mountain of priceless data.
You don’t have to guess if your copy online is effective – look at Facebook post engagement, conduct A/B testing for your email campaigns, and explore bounce rates on each page of your website. Let your audience tell you what works and what doesn’t.