Want to know what this creative agency really wants this holiday season? It’s a pretty straightforward list that probably applies to any client/agency relationship.
To be considered a partner. We do our best work when we feel trusted and respected. Marketing is a complicated process and to have the best results we need to work with you, not for you. When we are trusted enough to have a seat at the table, we feel like a kid who just found a puppy under the tree.
To have clear expectations. Ambiguity is coal in our stocking. You can never give us too much information about the project or your desired results. Tell us everything you know about your company, the market, the competition, your customers or the decision makers. We’ll soak it all in and still probably ask a dozen questions.
To have a simple approval process. We’re giddy when you try to limit the number of people who need to have input in our work. The shorter list, the better we are at crafting solutions that delight and beat deadlines.
To face our judges. We prefer face-to-face presentations and encourage honesty. If something isn’t working for you try, we want to be there to listen to you to tell us why. We gain tremendous insight from body language and inflection. And we can ask for clarification and offer suggestions on the spot to help us find a solution we can both agree upon.
Don’t be surprised if we actually clap our hands and jump up and down if you give us these “gifts.” Nothing makes us happier than working with clients who know how to make us smile!