Wright Service Corp internal communications
By February 07, 2018

This case study was first published in the PR News Guidebook.  Major Challenges Faced José lives and works in Houston as a General Foreman for Wright Tree Service. His colleague David is based in Wichita, and works as a computer programmer for Terra Spectrum Technologies. Both employees work for the same parent company, Wright Service Corp., based in Des Moines. How can their employer make sure these two team…

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Is your business ready for new leadership?
By January 22, 2018

It’s good news and bad for every business founder: your business has grown. Dramatically. Following this news may be the realization that you’re no longer the best person to run the business anymore. It’s bittersweet, but exciting. Like the student whose skill has excelled beyond their teacher’s, your business is ready for a new mentor. You now have the chance to create something even better, bigger — if you…

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Recurring Income
By January 03, 2018

Recurring income is a holy grail for business owners. Who doesn’t want to sell something people buy over and over, (with little to no additional work for you!) But if your business model is built chasing one-time or big-ticket sales, adding a reoccurring income stream may seem out-of-reach. Get your team together (or enlist your creative agency’s help) to brainstorm supplemental products or services your company could offer after…

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Send It To My Virtual Assistant
By December 13, 2017

In a world of Siri and Alexa it’s no surprise that the virtual assistant field is booming. Companies like Upwork and HireMyMom.com allow you to contract individuals to work remotely. These individuals are typically self-employed independent contractors who work from home, and have backgrounds in anything from professional administration to technical or creative fields. Assistants communicate with clients primarily via email, but Skype, phone calls, or Google Voice calls…

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Meet the Artist: Will Bassett
By November 30, 2017

As a 2016 graduate of the Iowa State University College of Design, Will Bassett is the newest member of our design team. He has quickly become an integral member of our agency, working closely with clients to deliver hardworking print & digital communications. What’s your favorite color palette to work with? I’m not sure there is a specific color palette that I enjoy over others. I would say in…

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Always Be Hiring
By October 26, 2017

A lot of business owners say they want our marketing expertise because they need “more business.” The fact is, often they can’t handle more business. As a rule, marketing brings leads, not sales. Someone is going to need to qualify and close those leads. If you don’t have manpower to follow-up quickly, those prospects will grow cold or worse yet, buy elsewhere. (Then your competitors will send you thank…

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Paper Stock 101
By October 10, 2017

We love paper. After nearly 25 years of business, and countless print projects, we can confidently recommend the best paper for each project. We work closely with paper suppliers and our local printer partners to choose the perfect paper. Beyond color, you’d be surprised how many versions of “white” there are. Here are the basic paper stock options to consider. Paper Weight Text – Text weight stock is the…

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Repurposing video content: 7 ways to get the most out of your investment
By September 13, 2017

So you did a really interesting expert interview on Facebook Live, and it got fantastic engagement from your followers. Now you want to share that message with a larger audience. Great idea! Here are a few ways that you can stretch that content even farther: 1. Add Your Brand Visuals Download the raw video from Facebook, then send to your videographer. He or she can add your logo and…

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Chatbots: Illustration of a conversation between a human and a chatbot
By August 29, 2017

Common marketing wisdom says go where customers are hanging out. More and more, consumers spend time in messaging apps like Facebook Messenger and WhatsApp. In fact, research shows consumers are using messenger apps even more than social media, with more users on messaging apps than on Facebook, Twitter, LinkedIn and Instagram. Capitalizing on this fact, conversational marketing has popped up in the form of chat bots. A quick chat…

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Client Feature: Des Moines Community Playhouse
By August 15, 2017

Theater or theatre? “Theater” is the common spelling in American English, while “theatre” is used pretty much everywhere else. We’re in America, yet around our office we’re used to “theatre.” Why? Because of our nearly 10-year relationship with the Des Moines Community Playhouse. They prefer the more worldly “theatre” spelling of the word, and now it’s in our brains that way! The Playhouse is a community institution in central…

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