Lousy Service? Yes. This sign hangs in their front window. And they’re not kidding. If you order one of their delicious pizzas to be delivered it will take an hour. Minimum. I love audaciously honest brand personas. And Big Tomato Pizza has one of the most honest I’ve seen. It’s in a tiny, funky, [...]
We work with companies every day to develop and strengthen their brands. I don’t just mean their identities, or even their brand stories, but their brand experiences. At Cooper Smith & Company, we help companies ensure their customers have a specific, consistent, memorable experiences with a company at every level. We specialize in developing the [...]
Getting the best work out of your creative agency is a two-way street. Neither just the client nor the agency can exert all the effort. But there are a few simple rules that can help encourage honest open communication and create a long-term, successful partnership. Install a spirit of partnership in the relationship. The best [...]
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