Author Archives: Sally Cooper Smith

Courting the superconsumer

I love the Harvard Business Review and getting time to read it is my guilty pleasure. This month when I had some time on a business retreat to catch up this article caught my eye. I share an excerpt of it for you here.   From the March 2014 Harvard Business Review Make Your Best […]

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Choosing an agency: Short list interviews

This is part three in a series of three blogs about searching for a creative agency. Last month I suggested you do some pre-planning before you interview your list of creative agency candidates. This month I’ll coach you through the interview process. I highly encourage companies to take the time to meet with a short list […]

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Choosing an agency? Do your homework first

This is part two in a series of three blogs about searching for a creative agency. Last month we talked about how to review websites to shop for a creative agency. But before you start interviewing, take some time to do your homework and consider your actual needs. 1. Set objectives. What do you want to […]

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