It’s wrong to think that the rise of social media will make traditional marketing activities, and especially brands themselves, irrelevant any time soon. In fact, the opposite is true. Social media makes it more urgent than ever that companies deliver on a compelling brand promises or risk disappointing customers in the process. So, with an [...]
When we meet with clients they are often surprised to learn we ask so many questions. We’ve learned that specific need usually triggers a client’s initial call. They may be looking for an updated identity, a more user focused website, or marketing to introduce a new product. But, that’s a “what”, and to create a [...]
Want to know what your creative agency really wants this holiday season? They may be hard to gift wrap, but these four wish list items probably apply to any client/agency relationship. To be considered a partner. Creatives do their best work when they feel trusted and respected. The creative process is better with give and [...]
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