We work with companies every day to develop and strengthen their brands. I don’t just mean their identities, or even their brand stories, but their brand experiences. At Cooper Smith & Company, we help companies ensure their customers have a specific, consistent, memorable experiences with a company at every level. We specialize in developing the [...]
It’s wrong to think that the rise of social media will make traditional marketing activities, and especially brands themselves, irrelevant any time soon. In fact, the opposite is true. Social media makes it more urgent than ever that companies deliver on a compelling brand promises or risk disappointing customers in the process. So, with an [...]
I saw a repost the other day that said, “Facebook, this is where I live. Please stop re-arranging the furniture.” Facebook’s latest interior redesign affects business fan pages deeply. Their new timeline page layout attempts to bring story telling into social media, but in Facebook-land the story can get pretty jumbled. Why is Facebook frustrating [...]
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