Des Moines Playhouse
Identity and Stationery System

The Playhouse comes to life as the curtain rises in this award-winning logo. The identity was carefully designed to function in multiple formats and colors, but even this colorful version requires only two Pantone^® inks.

Fresh Cafe and Market
Logo

Fresh, a vegan café and market, has a logo reflecting the café's focus on wheatgrass. Fresh grows and sells first cut, organic wheatgrass grown under controlled conditions to insure consistent and extra sweet juice.

Standard Bearings Company
Business Card and Logo

To celebrate their 90th anniversary, Standard Bearings adopted a new logomark that combines a bearing and the initials SB into one symbol that represents their traditional expertise in bearings. But, when the used in the identity system it gains a cog symbol to suggest that their current expertise is more varied.

Wright Outdoor Solutions
Logo and Stationery System

Merging the brand equity of two firms into one new mark is never easy. Combining two firms who are each over 75 years old, is even harder. Wright Outdoor Solutions is the new company formed from the merger of Heard Gardens and Wright Tree Care. This identity blends the color and font of one company, with the symbol and name of the other into one new mark that says traditional and innovative at the same time.

Terra Spectrum Technologies
Logo

Terra Spectrum is a software company developing products specifically for the green industry. The logo uses leaves with a circuit board pattern for veins to express their industry focus.

Hefner Financial
Pocket Folder and Logo

The Tigerlily, a Victorian-era symbol for wealth, is used to illustrate Hefner Financial's individualized wealth-management services. The symbol is converted to outline to create an interesting pattern that is used throughout the identity.

Nationwide Office Care
Logo

Nationwide's high-touch commercial janitorial services are represented by this palm-shaped sky-scraper symbol.

West Des Moines Community Schools
Community Education Logo and sub-logos

Using Symbols created from triangle shapes influenced by the letters W, D and M, an identity system was developed for the Community Education program and it's sub-groups.

CN Utility Consulting
Identity

A lightning bolt creates a stylized saw-blade symbol in this identity for a firm who consults utility companies on vegetation management.